Legal
Privacy Policy
Bili Technologies, Inc. d/b/a Helm AI
Effective Date: January 1, 2026 | Last Updated: January 1, 2026
Bili Technologies, Inc. d/b/a Helm AI (“Helm,” “we,” “us,” or “our”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website (www.visithelm.com) or use our Platform and services.
01Information We Collect
Information You Provide
Account Information. Name, email address, job title, company name, phone number, and other contact details when you create an account or request information.
Billing Information. Payment card details, billing address, and related financial information (processed by our payment processors).
Customer Data. Information you upload or input into the Platform, including documents, case information, and simulation parameters.
Communications. Information you provide when contacting support, providing feedback, or participating in surveys.
Information Collected Automatically
Usage Data. Information about how you access and use the Platform, including features used, actions taken, and time spent.
Device Information. Device type, operating system, browser type, unique device identifiers, and IP address.
Log Data. Server logs, access times, pages viewed, and referring URLs.
Cookies and Tracking. Information collected through cookies, web beacons, and similar technologies to analyze usage and improve our services.
02How We Use Your Information
- ●Provide, maintain, and improve the Platform and our services
- ●Process transactions and send related information
- ●Send technical notices, updates, security alerts, and support messages
- ●Respond to your comments, questions, and requests
- ●Communicate about products, services, offers, and events
- ●Monitor and analyze trends, usage, and activities
- ●Detect, investigate, and prevent fraudulent transactions and other illegal activities
- ●Comply with legal obligations
03Legal Bases for Processing (EEA/UK Users)
If you are located in the European Economic Area or United Kingdom, our legal bases for processing personal data include:
Contract. Processing necessary for the performance of our contract with you.
Legitimate Interests. Processing necessary for our legitimate business interests.
Consent. Where you have given consent for specific processing activities.
Legal Obligation. Processing necessary to comply with applicable laws.
04Information Sharing & Disclosure
We may share your information in the following circumstances:
Service Providers. With vendors and service providers who perform services on our behalf, bound by contractual obligations to protect your data.
Business Transfers. In connection with a merger, acquisition, or sale of assets.
Legal Requirements. When required by law or to respond to legal process.
Protection of Rights. To protect our rights, privacy, safety, or property.
With Consent. With your consent or at your direction.
We do not sell personal information.
05International Data Transfers
Your information may be transferred to and processed in countries other than your country of residence, including the United States. We implement appropriate safeguards for international transfers, including Standard Contractual Clauses approved by the European Commission.
06Data Retention
We retain personal information for as long as necessary to fulfill the purposes for which it was collected, including to satisfy legal, accounting, or reporting requirements. When determining retention periods, we consider the amount, nature, and sensitivity of the information, the potential risk of harm, the purposes of processing, and applicable legal requirements.
07Your Rights & Choices
Access & Portability. You may request access to your personal information and receive a copy in a portable format.
Correction. You may request correction of inaccurate personal information.
Deletion. You may request deletion of your personal information, subject to certain exceptions.
Opt-Out of Marketing. You may opt out of marketing communications by clicking “unsubscribe” in our emails or contacting us.
Additional Rights (EEA/UK). EEA and UK residents may also have rights to object to processing, restrict processing, and lodge a complaint with a supervisory authority.
08California Privacy Rights
California residents have additional rights under the CCPA/CPRA, including the right to know what personal information we collect, the right to delete, the right to correct, and the right to opt out of “sharing” or “selling” (we do not sell personal information).
09Data Security
We implement appropriate technical and organizational security measures to protect your personal information, including encryption in transit and at rest, role-based access controls, and continuous monitoring. However, no method of transmission over the Internet or electronic storage is completely secure.
10Children's Privacy
The Platform is not directed to children under 16, and we do not knowingly collect personal information from children under 16. If we learn we have collected personal information from a child under 16, we will take steps to delete such information.
11Changes to This Policy
We may update this Privacy Policy from time to time. We will notify you of material changes by posting the new policy on our website and updating the “Last Updated” date. Your continued use of the Platform after changes become effective constitutes acceptance of the revised policy.